The Aloha Beer Co. Downtown design is a creatively-led concept centered around art and innovation, and represents the evolution of the brand.
CLIENT: Aloha Beer Company, LP
LOCATION: Honolulu, HI
BUILDING AREA: 333 SqFt.
In a seamless intersection of local attitude and modern spunk, our use of a monochromatic palette, along with brass toned mosaic penny rounds on the bar front, and clean minimalistic barstools, give the space a vintage bar feeling.
When Aloha Beer Co. owner Yusuke Ishikawa’s original plans for a larger dine-in experience were impacted by COVID-19, he jumped at the chance to pivot and introduce the brand to the Downtown crowd.
InForm Design Directors Jen Toba-Davila and Bob Anderson got to work to bring this new location to life. The venue called for a high-quality, convenience-style set-up that seamlessly integrated into Central Pacific Bank’s newly renovated lobby, which also features an indoor/outdoor community lanai, coworking spaces, and retail. Ishikawa’s vision for a fast-casual service concept with a carefully curated menu fit perfectly into the space, as well as customers’ shift towards grab-and-go dining.
Anchored on the left wall by a striking vibrant mural created by world-renowned graphic artist, Matthew Tapia, the compact kiosk is the visual voice of the Aloha Beer Co. brand. Inspired by the irreverent, tongue-in-cheek names of the dishes found on the Aloha Beer menu and Matt’s favorite 70s artists, the mural creates an eye-catching retro experience for customers and passersby. A monochromatic palette fills the “black-box” area behind and around the bar, accented by brass toned mosaic penny rounds along the bar front and clean minimalistic stools for a vintage bar feeling.
The Aloha Beer Co. Downtown design is a creatively-led concept centered around local art and whimsically captures Ishikawa’s evolution of the Aloha Beer brand.
It’s the perfect space for quick ʻono bites, fresh brews on tap, and all the good vibes you need.
IIDA Ho’ohuli Award Against All Odds & IIDA Ho’ohuli People’s Choice Awards
The Aloha Beer Downtown design is a creatively led concept centered around local art that whimsically captures its brand evolution. Despite the restaurant’s small footprint, InForm successfully created a high-impact architectural expression that piques interest with limited wall space. Anchored by a striking vibrant wall mural, the compact kiosk is the visual voice of the Aloha Beer Co. brand and creates an eye-catching retro experience for customers and passersby.
“Aloha Beer Downtown is a wonderful piece of Art.
“The space is fun, welcoming and very well-branded through art and creativity that felt like
it was part of the city and area it was in.”
“The use of materials and the big beautiful graphic was successful in pulling your eye to the
back corner, which was one of the team’s design objectives. That coupled with the
attention to detail made it a winning proposition.”